Professional experienceUrsula of Switzerland - Hall of Fame Inductee
Meet Ursula Garreau Rickenbacher, the founder and owner of Ursula of Switzerland, a renowned fashion brand located in Waterford, NY. With a strong dedication to quality and a passion for design, Ursula has set herself apart in the competitive world of fashion.
Ursula's journey began over 35 years ago when she established her namesake brand. Since then, she has become a household name in the bridal and special occasion wear industry. Ursula's exquisite designs, particularly her "mother of the bride" dresses, have made her a go-to designer for those seeking elegance and sophistication.
What sets Ursula of Switzerland apart is the commitment to keeping all design work done locally in Waterford. Ursula, along with her assistant designer Tara Wheeler, ensures that every detail is meticulously crafted right here in the United States. This dedication to supporting local talent and craftsmanship is an integral part of the brand's ethos.
In 2015, Ursula of Switzerland celebrated its 50th anniversary, marking half a century of timeless beauty and impeccable craftsmanship. Despite the recent challenges brought upon by the COVID-19 pandemic, Ursula and her team have remained resilient and continue to innovate in the fashion industry.
Ursula's passion for creating dresses for special and social occasions has earned her a well-deserved spot in the Hall of Fame at the New York Small Business Development Center. Her unwavering dedication to excellence, combined with her unique designs, has solidified her reputation as a trailblazer in the fashion world.
As Ursula of Switzerland looks towards the future, the brand remains committed to delivering exceptional garments that exude elegance and grace. With a legacy of craftsmanship and a commitment to supporting local talents, Ursula Garreau Rickenbacher continues to make her mark on the fashion industry.
Thank you for joining us today as we explore the inspiring journey of Ursula of Switzerland. Let's celebrate the creativity and ingenuity of this remarkable fashion brand that continues to redefine elegance and style.
